Motion graphics connect video, audio, and text to a single animated plot. The creative approach and imagination ensure the uniqueness of each animation, but there are methods that can improve any of them. Before giving vent to talent and translating your ideas into graphics, remember the tips that I will give below – they will help create the most effective and impressive animation.
Imagine the end result motion graphics
To create a spectacular animation graphics, at the very start you need to imagine the final result. Until you understand what to do with the animation, it will be difficult to choose the appropriate graphic elements and style. The first step to creating a cool motion graphics is to make sure that you have a complete vision of the desired result. Although this stage does not require real animation, it is necessary to find out what you need for high-quality work. Read more: Using School to Jump-Start your Career in Cosmetology
To clearly present the result, it is necessary to answer a number of questions. For example, you need to know who your target audience is: Animation for the children’s educational project is certainly different from the presentation for the board of directors. In addition, you need to determine the objectives of the project, its style, and other details. Once you have a clear vision of the project, you can use your skills and implement it with the help of available tools and technologies.
Plan everything in advance
Animation takes a lot of time. From creating layers in Adobe After Effects to selecting the appropriate visual effects for each part. To get the perfect picture, you can sit for hours on one scene. To put such efforts into the scene, and then realize that it is not suitable and must be remade – a waste of time and talent can discourage. It is logical to plan in advance the production of graphics in all details so that the animation process is more productive. Read more: The Easy Guide to Effective Studying
To make sure your plan is correct before you start the After Effects animation, do not be too lazy to make a storyboard. It is important to sketch out each scene in order to get a complete picture of the project. Before you will be the whole video and you will be able to correct mistakes, improve the scenes and make sure that your plan perfectly conveys the essence of the animated message.
Keep the project in order
The animation in After Effects is a complex process. Since it is built layer by layer, you need to think about how to organize these layers. To do this, even before the animation begins, you need to make sure that the project is properly organized. For example, there is a system of layer names, with which it is easy to determine the purpose of each layer. Organizational structure should be created not only for layers but also for photos and other elements, to clean the desktop and quickly find the desired files. As a result, there will be fewer errors, and the process will be more effective. If you need to send a project to someone else, the recipient will quickly understand the structure of the project.
Express the key idea clearly
Motion graphics usually carry a certain message. This is a popular choice for advertising animation, which should quickly interest the viewer with services or goods. This is also a good choice for educational animation, which intelligently explains complex concepts. Animation graphics are also great for visualizing business models, presenting ideas to business partners or illustrating the company’s goals.
Since the motion graphics transmit important messages, they should be as clear as possible. When creating an animated movie, you need to strive for clarity and simplicity. Any visual effects, movements, and colors used must contribute to the overall clarity of the work. So you create an animation that effectively conveys the desired message to the target audience.
Remember the main objectives of the project
The animation is full of creative possibilities, and there is a constant temptation to embellish something. After Effects contains many visual effects. However, the effects added not out of need, but on a whim, distract from the essence of the video. Unnecessary elements clog the message, but it should remain simple and understandable. In addition, an excess of unnecessary effects breaks the look of the video, which should be smooth, seamless and attractive.
Animated graphics are an exciting opportunity to clarify concepts, transmit messages and spread ideas. When you have a clear vision of the result, a replanted and organized project, when you remember the clarity of ideas and goals, you create a really impressive animation schedule.
From the Editorial Board
On May 17, we launch the course “Motion Design: Graphics in Motion”, where practitioners will learn how to create promotional and presentation videos using motion graphics. How to use composition and color, how to plan a project, create a storyboard and organize the process of creating animated graphics – this is what the students of the course will learn.